With the holiday season in the rearview, the start of a new year is a natural time for goal setting in our personal lives. January is also a chance to review your marketing strategy and think ahead to spring and beyond.
Here are a few of the considerations.
The start of Q1 provides some time to review recent campaigns, sales data, and feedback from customers and staff. Take a look at what lessons can be learned, and consider how you can repeat the wins and improve on any shortcomings. Check how your different marketing channels are performing and fine tune if needed. Evaluate past performance
The start of Q1 provides some time to review recent campaigns, sales data, and feedback from customers and staff. Take a look at what lessons can be learned, and consider how you can repeat the wins and improve on any shortcomings. Check how your different marketing channels are performing and fine tune if needed.
Be an early bird
Reach out to vendors now with what you’re looking for later in the year. This can position you to take advantage of prime placements and special promotions to make the most of your budget and give you an advantage over your competition.
Every quarter has recurring occasions that your company no doubt capitalizes on year after year, but it’s worth checking if this year has anything different you can leverage. Special events like a community-wide celebration, conference or trade show within your local market may offer unique opportunities for 2024. Check the calendar
Every quarter has recurring occasions that your company no doubt capitalizes on year after year, but it’s worth checking if this year has anything different you can leverage. Special events like a community-wide celebration, conference or trade show within your local market may offer unique opportunities for 2024.
Remember staff development
Your marketing leads customers to expect something specific from your business, and it’s crucial that your team is qualified to fulfill those expectations.January can be a great time to explore training opportunities, meet individually with employees to discuss their goals, and ensure budget for staff development is being used effectively.
If you’re already aware of any extended vacations, planned retirement, parental leaves, or other changes to your staff’s availability, start preparing now.Even if it’s too early to start covering these roles, being clear on your upcoming staffing needs (as much as you’re able to be) will have you better ready to launch the hiring process when the time is right. Take a look at your team’s availability
If you’re already aware of any extended vacations, planned retirement, parental leaves, or other changes to your staff’s availability, start preparing now.Even if it’s too early to start covering these roles, being clear on your upcoming staffing needs (as much as you’re able to be) will have you better ready to launch the hiring process when the time is right.
While marketing fundamentals haven’t changed, some of the tactics have. With automated ad campaigns, the popularity of video, and changing social media algorithms, staying on top of trends can be overwhelming. Many organizations hand this piece of their marketing over to experts who make it their full-time job to get it right. Keep an eye on emerging trends
While marketing fundamentals haven’t changed, some of the tactics have. With automated ad campaigns, the popularity of video, and changing social media algorithms, staying on top of trends can be overwhelming. Many organizations hand this piece of their marketing over to experts who make it their full-time job to get it right.
Perhaps your marketing plan could benefit from a few tweaks throughout, or maybe you don't need to change a thing. Either way, an objective look in early January is time well spent and can set you up for a successful new year.
